Get an overview of the Swiss PR-Scene from the inside - ideal for English-speaking PR and Corporate Communications professionals working in Switzerland.
The world of PR and corporate communication continues at an explosive rate. Although the effects of social media and multi-channel communication see PR becoming increasingly global, there are nevertheless still many differences between PR practice in the multi-cultural Swiss landscape and other parts of the world.
This seminar is an answer to the challenge that face experienced expatriate professionals working in the Leman area of Switzerland and beyond - to become familiar with the inner workings of the PR world in Switzerland on the one hand, and to gain insights into Swiss best practice and an open door to connections with PR opinion leaders and media in Switzerland on the other.
The seminar will enable participants to:
The four-day seminar will cover the following topics:
4 days
The four days are split into two two-day modules.
27/28 September & 11/12 October 2012
Geneva
CHF 2'190.-- (insurance cancellation incl.)
Patricia Goldchmid
Communications consultant and adjunct professor (International University in Geneva)

The Certificate for successful completion of the seminar will be awarded by the SPRI - Switzerland's leading institute of higher education in Public Relations and official partner of the Chartered Institute of Public Relations in London (CIPR) as well as a partner of the Geneva Communicators Network.
Géraldine Waeber
Tel +41 21 311 93 45
Download our
La communication, c'est stratégique!
>>Tout l'article paru dans le magazine «Créateurs»
