Acquire an overview of the Swiss PR-Scene from national experts - ideal for English-speaking PR and Communications professionals embarking on a new position in Switzerland.
The world of PR and corporate communications continues to change rapidly. Although the effects of social media and multi-channel communication see PR becoming increasingly global, there are still many differences between PR practice in the multi-cultural Swiss landscape and other parts of the world.
This seminar is an answer to the challenge that faces experienced ex-patriot professionals working in Switzerland. The aim is help professionals become familiar with the inner workings of the PR world in Switzerland and to gain insight into Swiss best practices. The addition, the course will help participants network with other like-minded professionals as well as build connections to PR opinion leaders and media in Switzerland.
The seminar will enable participants to:
The four-day seminar will cover the following topics:
The four days are split into two two-day modules.
13/14 & 20/21 September 2013
Geneva (Club Suisse de la Presse)
Communications consultant and adjunct professor (International University in Geneva)
The Certificate for successful completion of the seminar will be awarded by the Swiss Institute of Public Relations SPRI - Switzerland's leading institute of higher education in Public Relations and official partner of the Chartered Institute of Public Relations in London (CIPR) as well as a partner of the Geneva Communicators Network.